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Crowdfunding is a great way for entrepreneurs to launch their projects without having to raise capital from banks or venture capital firms. It lets you see what the demand for your product will be without buying a lot of inventory upfront. But the truth is, between 69 and 89 percent of crowdfunding campaigns will fail to reach their goal.
Why is it that some truly fantastic products fail to meet their crowdfunding goals while average products go on to raise millions?
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